--- title: "SEO Services for B2B, SaaS and E-commerce Sites | Cyan Orbit" description: "Keyword architecture, content briefs, on-page work, link building and reporting from seo services run by a team that also builds and fixes the sites underneath." url: https://cyanorbit.com/services/seo --- 1. [Home](https://cyanorbit.com/) 2. [Services](https://cyanorbit.com/services) 3. SEO Services Search # SEO Services for B2B, SaaS and E-commerce Sites Keyword architecture, content briefs, on-page work and reporting, run by a team that can also fix what is broken in the site underneath it. [Get a project estimate](https://cyanorbit.com/get-a-quote?service=seo) [Talk to a developer](https://cyanorbit.com/contact) NDA on request · Free, no-obligation estimate · Reply within one business day NDA before discovery You own the code and IP on payment Code in your repository from day one A working demo every two weeks Senior engineers do the work [How we work](https://cyanorbit.com/process) Our seo services cover strategy, content and on-page work: keyword and topic cluster architecture, content briefs for writers, on-page optimization, link building, and reporting tied to organic sessions and ranking movement rather than vague activity summaries. This is the strategic and editorial layer of search, distinct from the two more specialized services that sit next to it. Local SEO is a separate service for businesses that need to show up in map results and manage multiple physical locations. Technical SEO is a separate service for the engineering problems underneath a site, crawl budget, JavaScript rendering, Core Web Vitals, that can undo good content work if left unaddressed. This service is the connective layer: deciding what to target, briefing what to write, and structuring pages so search engines and buyers both understand what a page is for. Because we also build software, we do not hand a client a keyword spreadsheet and walk away from implementation. When on-page recommendations require a template change, a URL restructure or a CMS limitation, the same team that wrote the recommendation can make the change, instead of routing it through a separate development vendor who has to relearn the context. ## Problems we are usually brought in to solve - We publish content but have no keyword strategy behind what we choose to write - Our rankings have stalled and we cannot tell if the problem is content, links or something technical - We do not know which pages on our site are actually worth optimizing versus rewriting - Our previous SEO vendor delivered a report every month and nothing measurable changed on the site - We are launching new products and need a content and page structure plan before the site grows further What we deliver ## SEO Services services - ### Keyword and topic cluster strategy Keyword research grouped into topic clusters around pillar pages, so new content builds toward a coherent site structure instead of a scattered list of one-off articles. - ### Content briefs Briefs for writers that specify search intent, target subtopics and internal linking, built from what is actually ranking rather than a generic outline template. - ### On-page optimization Title tags, headings, internal linking and page structure reviewed and rewritten against the keyword each page is meant to own. - ### Link building and digital PR Outreach for editorial links tied to genuinely link-worthy assets, data, tools or original research, rather than volume-based directory submissions. - ### Competitive and gap analysis A review of what competitors rank for that you do not, and which of those gaps are worth pursuing given your actual product and audience. - ### Reporting and analytics setup Search Console and analytics configured to track organic sessions, ranking movement and conversion by landing page, so reporting reflects real outcomes. You receive ## Deliverables - Keyword and topic cluster map - Content briefs for each planned article or page - On-page recommendations by page or template - Link building target list and outreach tracking - Monthly reporting dashboard - Quarterly strategy review How we work ## Our seo services process 1. ### Audit and baseline A review of current rankings, organic traffic and existing content against the searches your buyers actually run, to establish where the site actually stands today. 2. ### Keyword and cluster architecture Keyword research organized into pillar and cluster topics, mapped against existing pages so we know what to build new versus what to fix. 3. ### Content and on-page execution Briefs handed to writers, on-page changes implemented on existing pages, and new pages built to fill validated gaps in the cluster map. 4. ### Link building Outreach targeting sites relevant to your industry, tied to specific linkable assets rather than generic guest post requests. 5. ### Measurement and iteration Monthly review of what moved and why, feeding back into the next cycle of content and on-page priorities rather than repeating a fixed plan. ## Where strategy work ends and engineering picks up A keyword strategy is only useful if the site can actually implement what it recommends. We regularly find that an on-page recommendation, restructuring a URL pattern, adding a new template for a content type, changing how pagination works, runs into a CMS or codebase limitation that a content-only vendor simply cannot resolve. Because our SEO team works alongside engineering, that kind of blocker becomes a scoped development task instead of a permanent line item on a report that never gets fixed. For deeper structural problems, crawl budget, rendering, Core Web Vitals, we route to our technical SEO service specifically, since that work needs its own diagnostic process. ## Reporting tied to sessions and pages, not vanity metrics We report on organic sessions, ranking position for target keywords, and conversion by landing page, connected back to Search Console and analytics data rather than a proprietary dashboard that is hard to verify independently. We do not promise specific ranking positions, traffic numbers or timeframes, since search results depend on factors outside any vendor's control, including algorithm changes and competitor activity. What we commit to is the work itself: the cadence of content, on-page fixes and link building agreed at the start of the engagement. Technology ## Technologies we use - [WordPress](https://cyanorbit.com/technologies/wordpress) - [Webflow](https://cyanorbit.com/technologies/webflow) - [Next.js](https://cyanorbit.com/technologies/nextjs) Industries ## SEO Services by industry - [Professional ServicesEngagement management, time tracking, and client portals built around the way consulting and advisory firms actually bill for their time.](https://cyanorbit.com/industries/professional-services) - [Retail & E-commerceInventory, POS and storefront software that stays in sync across every channel, with EDI wired in for your wholesale partners.](https://cyanorbit.com/industries/retail-ecommerce) - [Real EstateListing, transaction and property management software built on RESO Web API data feeds and Fair Housing compliant search.](https://cyanorbit.com/industries/real-estate) - [LegalMatter management, document automation and conflict checking with privilege, retention rules and trust accounting designed in from the start.](https://cyanorbit.com/industries/legal) - [Fitness & WellnessClass booking, membership billing, and wearable data sync built for studios and gyms outgrowing Mindbody or Glofox.](https://cyanorbit.com/industries/fitness-wellness) Solutions ## Systems we build with this service - [BI & Reporting DashboardsReporting built on one data model instead of five spreadsheets, with dashboards fast enough to stay useful against years of history.](https://cyanorbit.com/solutions/bi-dashboards) Budget ## What drives cost and timeline - ### Site size and content volume A site with a few dozen pages needs a different cadence of work than one with thousands of product or location pages to manage. - ### Content production volume The number of new articles or pages briefed and published each month is one of the largest cost drivers in an ongoing engagement. - ### Competitive difficulty A category with entrenched, well-linked competitors requires more link building and content depth than a less contested niche. - ### Technical debt A site with unresolved technical issues often needs a technical SEO engagement alongside this one before content work can show its full effect. [Get a project estimate](https://cyanorbit.com/get-a-quote?service=seo&src=pricing%5Fblock) [See engagement models](https://cyanorbit.com/pricing) Compliance ## Standards we design and build to None of these is a certification or attestation held by this agency. They are the standards we design and build client systems to, so your own audit or assessment starts from a sound base. - ### GDPR / UK GDPR Personal data handled on a lawful basis, with data minimisation and a documented retention policy. - ### HIPAA safeguards Administrative, physical and technical safeguards applied where a system touches protected health information. - ### PCI DSS scope reduction Card payment flows tokenised through a certified processor so cardholder data never touches your systems. - ### SOC 2 readiness Access control, change management and audit logging built in from day one, ready for a client's own SOC 2 audit. - ### WCAG 2.2 AA Keyboard navigation, colour contrast and screen-reader labelling checked against the AA success criteria. - ### OWASP ASVS Authentication, session handling and input validation reviewed against the Application Security Verification Standard. We list certifications only when they are real and current. [See our security practices →](https://cyanorbit.com/security) FAQ ## SEO Services FAQs How is SEO different from local SEO? SEO covers site-wide strategy, content and on-page work aimed at organic search generally. Local SEO is a narrower service for businesses competing in map and local pack results, covering Google Business Profile management, citations and location pages. A multi-location business often needs both, run as separate but coordinated engagements. Do you guarantee first-page rankings? No, and any vendor that guarantees a specific ranking position is making a promise it cannot control. Search engines weigh hundreds of factors, including competitor behavior and algorithm changes, that no agency can fully predict. We commit to the strategy, content and on-page work itself, measured through your own analytics. How long before SEO work shows results? It varies with how competitive your market is and how much technical or content debt the site is starting from, and we do not commit to a fixed timeframe upfront. What we do share, early and regularly, is what changed on the site and in rankings each month, so progress is visible even before it fully compounds. Can you fix technical SEO problems as part of this service? Minor on-page technical items, title tags, header structure, internal linking, are handled inside this service. Deeper technical issues, crawl budget, JavaScript rendering, Core Web Vitals or a site migration, are scoped as a separate technical SEO engagement, since diagnosing them properly needs its own audit process. Do you write the content yourselves or only provide briefs? Both are available. Some clients want briefs handed to their own writers; others want us to manage writing as well. Either way, the brief itself, search intent, target subtopics, internal links, is the same, since that structure is what makes a piece of content perform regardless of who writes it. What platforms do you work with for SEO implementation? Most commonly WordPress, Webflow and custom Next.js sites, since those cover the majority of client platforms we encounter. If your site runs on something else, we can still deliver strategy and content, though implementation speed depends on how much access and flexibility your current platform allows. Related ## Related services - [Local SEOGoogle Business Profile management, citation cleanup and location pages built for each address, not one template copied across a store list.](https://cyanorbit.com/services/local-seo) - [Technical SEOCrawl budget, rendering and Core Web Vitals problems diagnosed and fixed by engineers who can also touch the codebase underneath them.](https://cyanorbit.com/services/technical-seo) - [Content MarketingAn editorial calendar, bylines and original research built to make a company sound credible to the people evaluating it, not just visible to a search engine.](https://cyanorbit.com/services/content-marketing) - [Digital MarketingOne strategy across search, social, email and paid, with attribution built on tracking infrastructure we actually implement instead of a spreadsheet estimate.](https://cyanorbit.com/services/digital-marketing) ## Get an estimate for your seo services project Share a few details about your project. A senior engineer reviews every request and replies with next steps, questions, and a rough budget range. [Get a project estimate](https://cyanorbit.com/get-a-quote?service=seo) [Talk to a developer](https://cyanorbit.com/contact)