--- title: "Social Media Marketing Agency for B2B Companies | Cyan Orbit" description: "Organic and paid social, with LinkedIn strategy for B2B lead generation, from a social media marketing agency that plans content separately for each platform." url: https://cyanorbit.com/services/social-media-marketing --- 1. [Home](https://cyanorbit.com/) 2. [Services](https://cyanorbit.com/services) 3. Social Media Marketing Marketing # Social Media Marketing Agency for B2B and SaaS Companies Organic content and paid social planned per platform, with LinkedIn built specifically for B2B lead generation rather than treated as a smaller Instagram. [Get a project estimate](https://cyanorbit.com/get-a-quote?service=social-media-marketing) [Talk to a developer](https://cyanorbit.com/contact) NDA on request · Free, no-obligation estimate · Reply within one business day NDA before discovery You own the code and IP on payment Code in your repository from day one A working demo every two weeks Senior engineers do the work [How we work](https://cyanorbit.com/process) Social media marketing here covers both organic content, a per-platform calendar, community management, and paid social, LinkedIn and Meta ad campaigns run toward a lead or pipeline goal rather than vanity engagement. For a B2B or SaaS client, LinkedIn is usually the priority channel, and we treat it as its own discipline rather than a smaller version of a consumer platform strategy. A post that performs well on Instagram or TikTok often fails on LinkedIn, since the audience, a buyer or a peer in the same industry, responds to different signals: a specific technical opinion, a named result from a real project, a founder's own commentary, rather than polished brand messaging. We build the content calendar and creative brief per platform for that reason, instead of adapting one asset across all of them. Creative production, graphics and video, is coordinated with our graphic design and video editing teams rather than duplicated here, so social media marketing owns strategy, calendar, community management and paid execution, and creative assets are handed off to the specialists who build them. ## Problems we are usually brought in to solve - Our LinkedIn presence is inconsistent and reads like a smaller version of our Instagram content - We post regularly but engagement never turns into actual leads or pipeline - Nobody internally has time to respond to comments and messages, so our social presence feels abandoned - Our paid social spend is not tracked back to any pipeline or revenue outcome - We want employees posting and engaging on LinkedIn but have no process to support that What we deliver ## Social Media Marketing services - ### Organic content strategy and calendar A content calendar planned per platform, with format, tone and posting cadence built around what actually performs on that specific network. - ### LinkedIn strategy for B2B Positioning founders and subject-matter staff as credible voices on LinkedIn, built around specific opinions and real project detail rather than generic company updates. - ### Paid social campaigns LinkedIn and Meta ad campaigns built toward a lead or pipeline goal, with audience targeting and creative tested against that goal rather than click volume alone. - ### Community management Timely responses to comments and messages across managed platforms, with an escalation path for anything that needs a client's direct input. - ### Social listening Monitoring brand and competitor mentions and relevant industry conversation, surfaced as input for content topics and, where relevant, product feedback. - ### Employee advocacy support Content and talking points prepared for employees willing to post or engage on LinkedIn, without requiring every employee to become a content creator. You receive ## Deliverables - Per-platform content calendar - Written and creative briefs for each post - Monthly paid social performance report tied to lead or pipeline data - Community management response log - Quarterly strategy review How we work ## Our social media marketing process 1. ### Platform and audience review Identifying which platforms your actual buyers use and how, since a channel with high volume but the wrong audience is not worth the same investment as a smaller, more relevant one. 2. ### Content strategy and calendar A calendar built per platform with format and topic pillars, reviewed with the client before ongoing production starts. 3. ### Creative production Briefs handed to our graphic design and video editing teams, or your own, for the assets each post needs. 4. ### Publishing and community management Scheduled publishing across platforms, with active monitoring and response to comments and messages rather than a post-and-abandon approach. 5. ### Paid campaign management Ongoing management of paid social campaigns where in scope, with targeting and creative iterated against lead quality data. 6. ### Reporting and iteration Monthly review of what performed by platform and format, feeding directly into the next month's content calendar. ## Why LinkedIn is treated as its own strategy, not a smaller feed A B2B buyer scrolling LinkedIn during work hours is evaluating vendors and peers differently than a consumer scrolling Instagram in the evening. Polished brand posts routinely underperform a specific, slightly opinionated post from a named person at the company, since the second reads as a real perspective rather than marketing. We build LinkedIn content around specific people, usually a founder or a senior technical staff member willing to share an actual opinion or a detail from a real project, rather than a company account posting generic industry commentary that reads the same as every competitor's feed. ## Paid social tied to pipeline, not just engagement Engagement metrics, likes, comments, shares, are easy to report and easy to move without any effect on pipeline. We track paid social campaigns against lead and, where CRM access allows, pipeline data specifically, so a campaign optimizing toward cheap engagement does not get mistaken for one generating qualified leads. Where a client also runs our digital marketing service, this attribution connects into the shared cross-channel view; where social runs standalone, we still connect campaign data to whatever lead tracking already exists rather than reporting platform-native metrics in isolation. Technology ## Technologies we use - [HubSpot](https://cyanorbit.com/technologies/hubspot) - [Figma](https://cyanorbit.com/technologies/figma) - [n8n](https://cyanorbit.com/technologies/n8n) Industries ## Social Media Marketing by industry - [Professional ServicesEngagement management, time tracking, and client portals built around the way consulting and advisory firms actually bill for their time.](https://cyanorbit.com/industries/professional-services) - [Retail & E-commerceInventory, POS and storefront software that stays in sync across every channel, with EDI wired in for your wholesale partners.](https://cyanorbit.com/industries/retail-ecommerce) - [Fitness & WellnessClass booking, membership billing, and wearable data sync built for studios and gyms outgrowing Mindbody or Glofox.](https://cyanorbit.com/industries/fitness-wellness) - [Food & BeverageRecipe costing, allergen labeling, and lot traceability built around the POS and kitchen systems your locations already run.](https://cyanorbit.com/industries/food-beverage) Budget ## What drives cost and timeline - ### Number of platforms managed Managing LinkedIn alone is a narrower scope than coordinating LinkedIn, Meta and an additional platform with its own content demands. - ### Content volume and production complexity A calendar built mostly on text posts is lighter than one requiring regular custom graphics or video for every post. - ### Paid social ad spend and complexity Paid campaign management scales with ad spend and the number of audience segments or creative variants being tested. - ### Community management coverage hours Response time expectations, same business day versus near real-time, affect the staffing required to cover community management. [Get a project estimate](https://cyanorbit.com/get-a-quote?service=social-media-marketing&src=pricing%5Fblock) [See engagement models](https://cyanorbit.com/pricing) Compliance ## Standards we design and build to None of these is a certification or attestation held by this agency. They are the standards we design and build client systems to, so your own audit or assessment starts from a sound base. - ### GDPR / UK GDPR Personal data handled on a lawful basis, with data minimisation and a documented retention policy. - ### HIPAA safeguards Administrative, physical and technical safeguards applied where a system touches protected health information. - ### PCI DSS scope reduction Card payment flows tokenised through a certified processor so cardholder data never touches your systems. - ### SOC 2 readiness Access control, change management and audit logging built in from day one, ready for a client's own SOC 2 audit. - ### WCAG 2.2 AA Keyboard navigation, colour contrast and screen-reader labelling checked against the AA success criteria. - ### OWASP ASVS Authentication, session handling and input validation reviewed against the Application Security Verification Standard. We list certifications only when they are real and current. [See our security practices →](https://cyanorbit.com/security) FAQ ## Social Media Marketing FAQs Do you create the graphics and videos for our social posts? Creative production is handled by our dedicated graphic design and video editing teams, briefed directly from the social content calendar, rather than duplicated inside this service. That keeps creative quality consistent with the rest of your marketing assets instead of being a separate, lower-effort output. How is LinkedIn strategy for B2B different from general social media management? LinkedIn audiences respond to specific expertise and named perspective more than polished brand messaging, so we build content around real people at your company, usually founders or technical staff, sharing genuine opinions or project detail, rather than treating LinkedIn as a smaller version of a consumer platform strategy. Can you manage community responses outside business hours? Coverage hours are scoped at the start of an engagement based on your audience and risk tolerance. Same-business-day response is standard; near real-time coverage across extended hours is available where the volume or sensitivity of your community justifies the additional staffing. How do you measure whether paid social is actually working? Against lead and, where CRM access allows, pipeline data specific to your business, not platform-native engagement metrics alone. A campaign generating high engagement but no qualified leads gets flagged and adjusted rather than reported as a success based on reach or click volume. Do you support an employee advocacy program on LinkedIn? Yes, in a lightweight form: content and talking points prepared for employees who want to post or engage, without requiring every employee to become a regular content creator. This works best with a small group of willing participants rather than a mandate across the whole company. What platforms do you typically manage for B2B clients? LinkedIn is the primary channel for most B2B and SaaS clients, often paired with a secondary platform like Meta for paid reach or retargeting. We scope platform mix based on where your actual buyers spend time rather than managing every available network by default. Related ## Related services - [Content MarketingAn editorial calendar, bylines and original research built to make a company sound credible to the people evaluating it, not just visible to a search engine.](https://cyanorbit.com/services/content-marketing) - [Graphic DesignDecks, ads, social assets and print collateral produced on a schedule your campaigns can actually run on.](https://cyanorbit.com/services/graphic-design) - [Video EditingEditing for footage that already exists: product demos, webinars, testimonials and ad cutdowns, delivered with captions and a repeatable pipeline.](https://cyanorbit.com/services/video-editing) - [Digital MarketingOne strategy across search, social, email and paid, with attribution built on tracking infrastructure we actually implement instead of a spreadsheet estimate.](https://cyanorbit.com/services/digital-marketing) ## Get an estimate for your social media marketing project Share a few details about your project. A senior engineer reviews every request and replies with next steps, questions, and a rough budget range. [Get a project estimate](https://cyanorbit.com/get-a-quote?service=social-media-marketing) [Talk to a developer](https://cyanorbit.com/contact)