How a project moves from idea to launch

Discovery typically takes one to two weeks. We review existing systems, talk to the stakeholders who will use or maintain the software, and identify constraints such as compliance requirements, integrations and any deadline that shapes the plan. A senior engineer runs these conversations, not a sales representative, so technical trade-offs surface early.

Once discovery is complete, turning it into a scoped plan typically takes three to five days: a feature breakdown, a budget range, a delivery timeline and the assumptions the estimate depends on. Scoping is done by the engineer who will lead the build, working with a project lead who manages timeline and communication.

For projects that need new interfaces, design typically runs one to three weeks depending on the number of screens. A designer produces wireframes first, then high-fidelity screens in Figma, reviewed with your team before a single line of interface code is written. Backend-heavy projects scope this phase down or skip it.

The build is the longest phase, and its duration depends on scope: typically a few sprints for a focused feature, longer for a full platform. Work happens in two-week sprints, each ending with a working demo. Engineers and a project lead are involved throughout, with a QA engineer joining once there is enough built to test.

QA typically runs alongside the build rather than only at the end, with a dedicated pass of one to two weeks before launch covering scenarios automated tests do not reach. Launch itself is planned: a staging environment, a rollback plan and a defined release window, coordinated with whoever on your side needs to know.

After launch, support typically continues on a retainer or as-needed basis: fixing issues, monitoring the system and building the next round of features. The same engineers who built the system usually stay on, since they already know the codebase and the decisions behind it.