Where strategy work ends and engineering picks up
A keyword strategy is only useful if the site can actually implement what it recommends. We regularly find that an on-page recommendation, restructuring a URL pattern, adding a new template for a content type, changing how pagination works, runs into a CMS or codebase limitation that a content-only vendor simply cannot resolve.
Because our SEO team works alongside engineering, that kind of blocker becomes a scoped development task instead of a permanent line item on a report that never gets fixed. For deeper structural problems, crawl budget, rendering, Core Web Vitals, we route to our technical SEO service specifically, since that work needs its own diagnostic process.
