Commerce

Ecommerce Development Company for Storefronts and Checkout

We build storefronts on Shopify and WooCommerce, headless commerce front ends and custom checkout flows built around your catalog, pricing and fulfillment.

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NDA before discovery
You own the code and IP on payment
Code in your repository from day one
A working demo every two weeks
Senior engineers do the work
How we work

A storefront has one measurable job: turn a visitor into a completed order without losing them at checkout, on the product page, or waiting for a page to load on a slow mobile connection. As an ecommerce development company, we build on Shopify and WooCommerce for stores where the platform's checkout and catalog model fit the business, and we build headless commerce front ends and custom checkout flows when it doesn't.

Where a platform's default checkout, tax handling or catalog structure doesn't match your product complexity, pricing rules or fulfillment model, we extend it with custom apps and checkout logic rather than forcing your catalog into a shape the platform assumes. Where the front end itself needs to be faster, more customized, or shared across multiple storefronts, we build headless with the commerce backend of your choice powering it.

The result is a store that loads fast on mobile, presents a catalog and pricing model that actually match your business, and moves a shopper through checkout without the friction that shows up as abandoned carts in your analytics.

What we deliver

E-commerce Development services

  • Shopify Store Development

    Custom Shopify themes and apps built for catalogs, pricing rules and checkout customizations beyond what a stock theme supports.

  • WooCommerce Store Development

    WordPress and WooCommerce builds for merchants who want commerce running on an open platform they can extend without vendor lock-in.

  • Headless Commerce Development

    A decoupled front end backed by Shopify, commercetools or another commerce API, built when speed, design control or a shared catalog across channels matters more than a platform's default theme system.

  • Custom Checkout Development

    Checkout flows built or customized for complex tax rules, multi-step configuration, subscription products or payment methods a platform's default checkout doesn't support well.

  • Catalog and Product Data Architecture

    Product data modeled for variants, bundles, configurable options and multi-currency pricing so the catalog matches the actual product line, not a simplified version of it.

  • Performance and Conversion Optimization

    Page speed, image delivery and checkout friction addressed directly against analytics data, targeting the specific steps where shoppers are actually dropping off.

  • Platform Migration

    Moving a store from one platform to another, or from a legacy custom build onto Shopify, WooCommerce or a headless architecture, without losing order history or search rankings.

You receive

Deliverables

  • A production storefront deployed on Shopify, WooCommerce or a headless architecture
  • A product catalog migrated and structured for your actual variant and pricing complexity
  • A checkout flow tested against your real tax, shipping and payment requirements
  • Analytics and conversion tracking wired to identify checkout drop-off points
  • Custom apps or plugins for the functionality the platform doesn't cover natively
  • Source code in your own repository from the first commit, where the platform allows it
  • A performance audit with fixes applied before launch

How we work

Our e-commerce development process

  1. Catalog and platform assessment

    We review your product catalog's actual complexity, variants, bundles, pricing rules, against what Shopify, WooCommerce or a headless build can support cleanly.

  2. Platform or architecture decision

    We recommend a platform-native build, a customized platform build, or headless, based on how far your requirements sit from what the platform assumes by default.

  3. Catalog migration and data modeling

    Product, pricing and inventory data is migrated and structured to reflect the real catalog rather than a simplified version that loses variant or bundle logic.

  4. Storefront and checkout build

    The storefront and checkout are built and tested against your actual tax, shipping and payment requirements, not the platform's default configuration alone.

  5. Performance and conversion testing

    Page speed and checkout flow are tested under realistic mobile conditions, and analytics are reviewed for drop-off points before launch.

  6. Launch and post-launch monitoring

    We monitor conversion and performance metrics in the weeks after launch to catch issues that only appear under real traffic and order volume.

Choosing Shopify, WooCommerce or Headless Commerce

Shopify and WooCommerce cover most storefronts well, with Shopify favoring managed hosting and a large app ecosystem, and WooCommerce favoring open-source flexibility on WordPress. Either is the right starting point when your catalog and checkout needs fit within what the platform and its apps support.

Headless commerce separates the front end from the commerce engine, which earns its added complexity when page speed and design control matter more than a theme system can deliver, or when the same catalog needs to power a storefront, a marketplace listing and an app from one source of product data. We size this decision against your actual catalog and channel requirements, not against which approach is currently trending.

Finding Where Checkout Actually Loses Shoppers

Checkout abandonment is rarely one problem. It shows up as a slow page load on mobile, a shipping cost that surprises the shopper at the last step, a payment method that isn't offered, or a form asking for more information than the purchase requires. Fixing the wrong one first wastes effort on a number that won't move.

We instrument checkout funnel analytics before making changes, so fixes target the specific step where shoppers are actually leaving rather than a general redesign based on guesswork.

  • Funnel analytics instrumented before checkout changes are made
  • Mobile page speed tested under realistic connection conditions, not just a fast office network
  • Payment and shipping options benchmarked against what shoppers actually expect for your category

Modeling a Catalog That Doesn't Fit the Default Template

Products with configurable options, bundles priced differently than the sum of their parts, or multi-currency pricing tied to region often don't map cleanly onto a platform's default product model. Forcing them in usually means losing pricing accuracy or creating duplicate product listings to work around the limitation.

We model the catalog data structure first, against your real product complexity, then choose or build the platform layer that can represent it, rather than starting from the platform's default schema and hoping the catalog fits.

Budget

What drives cost and timeline

  • Catalog complexity

    A simple catalog with a handful of products costs far less to build than one with configurable bundles, multi-currency pricing and complex variant structures.

  • Platform-native versus headless

    A customized Shopify or WooCommerce build is generally faster to launch than a fully headless architecture, which trades more setup time for more control and speed later.

  • Checkout customization depth

    Standard checkout flows are quick to configure; custom tax logic, subscription billing or multi-step configurators take real engineering time.

  • Number of integrations

    Each connection to an ERP, a marketplace, a fulfillment provider or a tax engine adds its own integration and testing work.

  • Migration volume

    Moving years of order history, customer accounts and product data from an existing platform takes longer when that data has inconsistencies to resolve first.

Compliance

Standards we design and build to

None of these is a certification or attestation held by this agency. They are the standards we design and build client systems to, so your own audit or assessment starts from a sound base.

  • GDPR / UK GDPR

    Personal data handled on a lawful basis, with data minimisation and a documented retention policy.

  • HIPAA safeguards

    Administrative, physical and technical safeguards applied where a system touches protected health information.

  • PCI DSS scope reduction

    Card payment flows tokenised through a certified processor so cardholder data never touches your systems.

  • SOC 2 readiness

    Access control, change management and audit logging built in from day one, ready for a client's own SOC 2 audit.

  • WCAG 2.2 AA

    Keyboard navigation, colour contrast and screen-reader labelling checked against the AA success criteria.

  • OWASP ASVS

    Authentication, session handling and input validation reviewed against the Application Security Verification Standard.

We list certifications only when they are real and current. See our security practices →

FAQ

E-commerce Development FAQs

Should we build our store on Shopify, WooCommerce or go headless?

Shopify and WooCommerce fit most storefronts, with Shopify offering managed hosting and a large app ecosystem, and WooCommerce offering open-source flexibility on WordPress. Headless commerce is worth the added setup when page speed, design control or a shared catalog across a storefront, marketplace and app matters more than a theme system can deliver.

Can you fix our checkout abandonment rate without a full redesign?

Often, yes. We instrument funnel analytics first to find the specific step where shoppers are leaving, whether it's page load speed, a missing payment method or a surprise shipping cost, and target fixes at that step rather than redesigning checkout based on guesswork.

Our product catalog has bundles and configurable options. Can Shopify or WooCommerce handle that?

Both can, with the right data modeling and, in some cases, custom apps or plugins beyond the default product structure. We model your catalog's actual complexity first and choose or build the platform layer that can represent it accurately rather than forcing products into the default schema.

Can our product catalog power a website, a marketplace listing and an app from one source?

Yes, this is a common reason to go headless. We centralize product and pricing data in one commerce backend and build separate front ends for each channel, so a price or inventory change only has to be made once.

Do you handle complex tax and shipping rules the platform doesn't support by default?

Yes. We build custom checkout logic or integrate a dedicated tax engine when a platform's built-in tax and shipping options don't match your actual rules, which is common for multi-region stores or products with special tax treatment.

How long does it take to build an ecommerce store?

A Shopify or WooCommerce store with a standard catalog typically takes six to ten weeks. Stores with complex catalogs, custom checkout logic or a headless architecture usually run four to seven months, depending on how many systems the store needs to integrate with.

Can you migrate our store to a new platform without losing order history?

Yes. We migrate order history, customer accounts and product data with a mapping plan built before migration begins, and we preserve URL structure and set up redirects so existing search rankings carry over to the new platform.

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